JIMMY'S SUPERMARKET

Mascot and Logo Design

Easily one of the most unique and fun projects I’ve had the pleasure of working on. I was approached by Jimmy’s Supermarket, a family-owned business, to design their mascot. The family had the fun idea of using Jimmy, the founder of the business, as the mascot. Friends, and family describe Jimmy as a cheerful, hearty and forever jolly man, with a warm and engaging personality. Keeping these attributes in mind, I worked on creating a warm and friendly mascot that set the tone for the service at Jimmy’s.